Another great Northern Beaches Network event yesterday on “How To Create a Viral Video or Not” with Tim Lea from 54 Days and Louis Jones from B2B Insurance.
Tim Lea from 54 Days shared with us some basic formula for creating engaging and successful videos. According to Tim, there is no real formula for creating viral videos. BUT successful videos share a number of things in common: they stir emotions, they are about every day, Video length is around 90 seconds; title length: 4 words or less; involves laughter; an element of surprise; an element of irony; have a minority presence; high music quality; youth presence & talent.
Louise Jones emphasised the critical importance of having a risk management plan for your business to mitigate the impact of potential disasters. This will also help lower the insurance premium for your business. According to Louis, the most two important insurance cover that every business must have are your Public Liability Insurance and Professional Indemnity Insurance.