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WELCOME TO THE FIRST NORTHERN BEACHES NETWORK EVENT FOR 2016
“HOW TO CREATE AN EMAIL CAMPAIGN THAT SELLS
Tuesday, 23 February 2016
9:30 AM to 11.30 AM (AEDT)

The Beach Club Collaroy, 1058 Pittwater Road

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This month’s special presentation is on “How To Create An Email Campaign That Sells”. Here are some interesting facts why you should have email marketing in your marketing mix:

  • In a 2015 study from BlueHornet as reported by Marketing Charts, over 77% of consumers buy products and services from marketing/advertising emails AT LEAST once a month or more!
  • In a 2012 study by Optify, email’s conversion rate outperformed ALL other B2B web traffic sources by 81%
  • In a 2014 study, email provided the lowest cost-per-lead of any marketing channel. The study assessed costs-per-lead by asking respondents to identify channels as having a “very low cost,” “somewhat low cost,” “somewhat high cost,” or “very high cost.”

In this 30 minute presentation, our presenter from Designer Forum will share with us how to develop an email campaign that sells. Designer forum is a high end online retail fashion boutique that sells the latest range of top Australian & international boutiques designer label clothes & dresses. Designer Forum extensively uses email marketing to promote and sell their latest fashion brands to thousands of members as well as to increase member subscriptions.

In this month’s 5 minute hot seat is our resident professional photographer Karen Newall. With social media everywhere, posting professionally shot images are so important these days. Karen will share with us how to take professional quality photos regardless whether you are using your mobile phone or  camera. Make sure that you have your camera handy!

Structure of the day

•    Sign in
•   10 minutes networking
•    Introductions
•    5 Minute Hot Seat – Karen Newall Photography
•    30 Minute Presentation – Designer Forum
•    10 Minute – Questions & Answers
•    Wrap up

Main Image 3 - REGISTER NOWCharity Box

$10 DONATION AT THE DOOR for the Warringah Women’s Resource Centre. Should you wish to receive a receipt from the centre, please leave your email address next to the box.

Challenge This Month
BRING ALONG A FRIEND. Spread the word as loud as you can and share what we do on your social media. When using social media, please use the hashtag #TNBN.

Parking
There is ticketed parking surrounding the club. You may also park in the streets opposite the club such as Pittwater Rd, Collaroy st, Fielding St or Alexander St.

Coffee
Please order a coffee/tea or something to eat before you come upstairs. There are a couple of coffee shops across the road from the Beach Club. The club won’t be open for coffee inside at the time we are there.

The Beach Club
We are truly blessed The Beach Club Collaroy offered us the Club House Function room for our monthly events. Consider the Beach Club for your next event. It is a huge room with marvelous views over Collaroy beach. Audio/Visual equipment, separate entrance, plenty of parking, bar in the room and balcony for break out sessions. For more information visit: http://www.thebeachclub.com.au.

Photography
The wonderful Karen Newall from Karen Newall Photography will be taking photos of the event. Thank you Karen for donating your time and camera again this month. Karen is a professional life style photographer. Her easy style produces relaxed and spontaneous images and timeless pieces of art presented in the highest quality frames or handmade ‘storybook’ albums. Contact:www.facebook.com/KarenNewallPhotography.
These events originated from the LinkedIn group, The Northern Beaches Network. If you are not a member we would love for you to join the growing number of locals: http://www.linkedin.com/groups/Northern-Beaches-Network-3103728/about
Facebook: facebook.com/thenorthernbeachesnetwork
Twitter: Follow @ilovetnbn
Website: https://thenorthernbeachesnetwork.wordpress.com/

Main Image 3 - REGISTER NOWContact:
Robert Leroux, Convenor, The Northern Beaches Network
Director, iSapience Digital & BPO
rl@isapience.net

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